Author: William J. Lewis
Publisher: Prentice Hall, 2001
The emergence of Electronic Commerce as an integral part of many organizations’ activities is the subject of numerous articles, monographs and books. However, most of these documents do not
address the integration of E-commerce with the current actions and / or information systems that have developed within many companies over the last decade or so.
Many organizations have implemented a version of a data warehouse, and also have adopted e-commerce as one of their business models. The majority of these companies struggle with the management of
the processes, data and information these disparate functions currently control. Integrating the company’s e-commerce operation with the data warehouse can reduce the collision of the various
processes that are contained in both a data warehouse and an e-commerce operation. Combining the valuable data captured by an e-commerce operation with the internal data warehouse can increase an
organization’s understanding of their success in both traditional activities and electronic commerce.
How to achieve Data Warehouse and E-commerce integration is addressed in the book “Data Warehousing and E-commerce”. The author, an accomplished information management consultant,
offers a complete blueprint for leveraging the power of data warehousing with e-business. From the presentation of concepts such as data warehousing, metadata and the importance of its management,
management of delivery processes and their data, this book demonstrates how to incorporate value in all information activities, cost-effectively and practically.
The book presents solutions to fundamental implementation issues from recognized leaders in various IT fields, and includes a current list of all solution providers in several categories.
There is a running case study throughout the book, illustrating the concepts and solutions offered in the text. Using this case study approach to augment his writing, Mr. Lewis can apply the
techniques for transforming the disparate functions of data warehousing and e-commerce into an integrated information enterprise.
This fine book is strongly recommended for all e-business and data warehousing consultants, managers of e-business and data warehousing initiatives, information management professionals who want to
explore the ramifications of e-business on traditional data warehousing practices and senior management who are planning to enter or expand their e-business or CRM operations.