Hitching Your Wagon to a Star
Providers of decision support software will not succeed unless Information Resource Management (IRM) is successful at insuring the quality of…
Data Articles
Database Marketing: Technology-Enabled Advantages in the Nineties
The article combines historical context with a marketer’s perspective regarding concepts such as data collection and use.
How to Implement a Meta Data Strategy
A data orientation represents a major cultural change. It is not only a change in the way an organization delivers…
How to Create a Data Administration Mission Statement
The following Mission Statement, Key Objectives, and Roles are offered as a starting point for organizations and individuals involved in…