The Role of Data Stewards in Steering Data Strategy
In my tenure as a project manager in the ever-changing landscape of digital marketing, one element has persistently resonated as…
Data Strategy
Implementing an Effective Data Strategy
According to the authors of “Data Is Everybody’s Business,” a data strategy “lays out an organization’s goals and plans for…
Crossing the Data Divide: Framework for Selling Data Initiatives
Deja Vu All Over Again Something interesting has been happening to me over the last few months that I’ve not…
The Book Look: Data Strategies for Data Governance
What makes a data book great? Our time is valuable, so a good data book should be concise and practical.…
Data Driven Customer Retention Strategies
Data driven marketing strategies supported by customer insights can significantly boost the customer experience, leading to higher customer retention rates.…
Best Practices for Migrating Applications to the Cloud
It is no secret that cloud migration and transformation helps your business attain desired growth, cost savings, agility, and profitability.…
Data is Risky Business: Data is a Communications Skill
Over the past few months, my team in Castlebridge and I have been working with clients delivering training to business…
Thoughts on Data Literacy & Data Quality
Last week, we presented a webinar in our Data Governance — Best Practices series on data quality. Among the recommended…
Avoiding a Data Catastrophe
Have you ever watched the Science channel show called, Engineering Catastrophes? It’s a fascinating show exemplifying how engineering projects of…
Data is Risky Business: The Importance of Fundamentals
In my September 2020 Data is Risky Business column for TDAN.com, I wrote about the strategy lessons for data that we…