IT and BI Career Development June 2009

The job market is a tough one right now, and it clearly favors employers over job seekers. There are simply more job seekers than available jobs. Competing in this market means that you need a solidresume, and one that recognizes a current reality for technical jobs. Employers are not just filling positions. They are looking to hire “the whole person” – someone who fitsorganizationally and culturally, and who can fill multiple job roles. The bottom line: You’ll be more competitive in this job market if you have a resume that shows “the wholeperson.”
The Resume ChallengeAlmost without exception, no one likes to work on their resume. It ranks somewhere close to filing taxes or having cavities filled on the list of unpleasant things in life. It is one of thoseundesirable activities that simply must be done and done right. Many hire tax professionals to complete their returns, and nobody fills their own cavities. But all too often we struggle alone toproduce resumes. My recommendation: Get some help! Seek help from your friends and colleagues, and perhaps from a resume professional. But even when you use the services of a professional resumewriter, you can’t abdicate responsibility to make your resume personal and human – to let the “whole person” shine through. Creating a resume that accurately portrays yourskills, experience, interests and personality can only be done with your participation and the participation of those who know you well. Participation means reflection on who you are and what youwant to do – a task that can’t be hired, contracted or delegated.

Professional resume writers, often with good intentions, can create resumes that make interviews difficult, uncomfortable and sometimes even defensive. Lacking the participation that is needed tomake a resume personal, the hired writer will resort to superlatives and overstatements. Imagine being interviewed based upon a resume that that makes statements about you that you don’t evenbelieve to be true. How do you respond to interview questions that arise from these statements? It is far better to be confident in the language that is used to describe you, and readily able torespond to any questions about your resume.

This statement was written by a professional resume writer who was overzealous in his desire to help a client obtain employment: “Exploited the power of systemtools including scandisk and defrag to counteract performance issues in machines.” How would you answer interview questions about such a statement? Would you be comfortable to glorifysuch a simple task? Does it really offer a clear picture of the prospective employee, or does it cloud that picture?
Clear and ConciseI’m not particularly good at taking care of my glasses. I’m careless with where I leave them so they often develop scratches quickly. Gradually I find myself squinting more and moreas I try to make out details. When the squinting becomes too severe, I become aware of the problem and replace the glasses. With each new pair of glasses I’m initially surprised by how cleanand crisp everything looks. The comparison between before and after is dramatic. If your resume isn’t clean and crisp – if it doesn’t accurately portray the real you – thenyou have the “scratchy glasses” version with prospective employers “squinting” at your resume.

In this article I’ll illustrate resume clarity and showing the “whole person” by telling you Marleon’s story. Marleon is both a talented IT professional and a friend. Hisstory does a good job of illustrating the importance of sincerity and clarity in resume writing. Marleon’s resume is included here  for illustration and reference. The resume is not full of superlatives. It uses clear and concise language anddescribes Marleon’s accomplishments and abilities without embellishment.

It is a powerful resume that tells Marleon’s story quite well. But we didn’t get to this resume quickly or easily. There were bumps and bruises, starts and stops, and detours along theway. I’ll also tell you a bit of my story, as I am a resume writer who learned and grew from the experience of working with Marleon. I’ll tell this story in the form of issues, describingeach issue encountered and the ways that the issues were resolved.
Issue #1 – PersonalizationManagers want to hire people, not marketing brochures. Your resume should give them a good sense of who are and how you might fit into their team. It’s a recipe for disaster when yourresume tells one story and your interview tells another. You do a disservice to yourself when you let others describe you without comment or intervention. You know yourself better than anyone else,so it’s your decision how you are portrayed in your resume.

The first sentence in Marleon’s summary of qualifications statement answers one of my common questions when gathering information for a resume: What is it that makes you most proud? Marleonloves to stretch software functionality almost to its breaking point – it’s a game to see who will win. Even though he’s proficient with numerous BI and data warehousing tools,Excel remains his favorite. It was during our discussions about Excel that I captured this sentence: “Innovative technology professional who takes pride inbuilding complex solutions with basic technology, getting the most from a company’s technology investment.

I thought this was a powerful statement that couldn’t be a more perfect fit, so I submitted it as part of my resume certification program. The rewrite I received back was a bit of a surprise.The “resume expert” restated the sentence as “Innovative technology professional, expert in building complex solutions and extracting optimum resultsfrom a company’s technology investment.” In trying to improve what I had written, the reviewer changed the meaning and reduced the value of the statement. The more generalstatement sounds good, but it loses the concept of making much from basic technology. More importantly, it is a less clear statement that takes a more careful read to find the meaning. Most importantof all – it loses the sense of Marleon as a person who takes pride in his technical abilities.

Marleon also has a love of learning and finds it rewarding to help others learn. He is naturally patient, and is clear and descriptive in his explanations. This important aspect of Marleon closes hissummary of qualifications with the statement “Applies natural talent to translate a love of learning into a love of teaching, and helping others tolearn.” To reinforce this message we interwove elements of teaching into his resume with a section titled Business Intelligence (BI) Technical Trainingand Learning Laboratory Management. Issue #2 – TechnologyMarleon is a gentle soul who is modest about his achievements. When I first read his resume I told him that something was missing. He asked “what?” And I replied“technology.” This simple exchange highlights the fact that we often find it difficult to accurately self-describe. I know that Marleon has exceptional technical expertise, having workedwith him in the past. But he had not thought to include most of it on his resume. His reasoning: he only included technology where he had an extreme level of experience and had not considered others.His measure of acceptance was so high that most technology was excluded.

I assigned Marleon the task to list every technology he had used during the past eight years. It is difficult to remember specifics over an extended period of time, so it made sense to start with anall-inclusive approach and then refine the list based on how and how extensively he used each technology. Together we found the right list of technologies to accurately represent Marleon on hisresume.

How you position and organize technologies on your resume depends on how you view yourself. For those who feel tightly coupled with technology, placing it on the first page makes sense. InMarleon’s case, he is not so much interested in specific technologies as in pushing the limits of what the technology can do. He wants to see tangible results. We organized his technologiesinto five categories and placed them near the end of the resume. We focused the first page on the results instead of technology.
Issue #3 – ProjectsDetermining which projects to include and how to describe Marleon’s roles in each of them was particularly challenging. He has worked on many projects over a span of eight years, sodiscussion alone was not enough to decide which projects to feature. I asked Marleon to create a list that included every project he had worked on, no matter how small. From that list we selectedprojects based on how well they matched Marleon’s interests and skills – how well the demonstrated “the whole person.” Then we organized them into seven categories.
Issue #4 – ValueWith an organized project list we were ready to tackle the question: What’s the connection to business value? Not everyone has statistics, such as “delivered 20% costreduction” or “increased new product sales by 35%.” For IT professionals, value statements are especially difficult because they often think in terms of providing technicalsolutions, not business value. Extending from technology projects to business value means thinking about what will work better, who will be happier and what new capabilities will be available whenthe project is completed.

The following statements in Marleon’s resume effectively describe the qualitative value that he created without resorting to exaggerations, superlatives or fictionalized quantifications:

  • Implemented systems to satisfy a variety of business-to-consumer requirements including web-initiated database transactions, contact management, and communications tracking.
  • Software development – Reduced the time, cost and complexity of maintaining the ETL process by developing a rules engine to remove hard-coded rules from an existing difficult to maintain ETL process.

Marleon’s project and technology lists now serve multiple purposes. The refined lists are included in his resume and the original lists serve as a quick review and reference prior tointerviews. It’s best to refresh your memory before interviewing so that the facts are clear in your mind and ready when needed.

Marleon’s resume tells a story. It works as a well placed introduction that describes him in his entirety – his character, interests and skills. What story does your resume convey? Whatdoes it say about your past, present and future? A good resume does not come easily. It must be crafted over time and from all of the right perspectives. Put together all of the right pieces,including a pinch of this and a dash of that, to show the individual and make the resume interesting to read. Consider who you really are and how best to personalize your resume and properly positiontechnology, projects and value. Capture the sense of yourself that conjures up an image of you as a whole person.

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Jennifer Hay

Jennifer Hay

Jennifer combines career coaching and resume writing skills with a broad knowledge of information technology to provide specialized and targeted career guidance services to IT professionals. Jennifer's varied background of IT positions, technical training, career counseling, and educational advising make a solid foundation for IT career counseling. Her interest in the human side of career development makes each career plan personal and individualized. Her unique and IT-specific assessment methods help people to make the best career decisions. A disciplined approach to planning and action helps to turn decisions and plans into real career successes. Please visit Jennifer's website or contact her through email at

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