Data Mining Techniques: For Marketing, Sales, and Customer Support
Authors: Michael Berry and Gordon Linoff Publisher: John Wiley and Sons, Inc. ISBN: 0-471-17980-9 If Robert Groth’s Data Mining: A…
Data Mining: A Hands-On Approach
Author: ROBERT GROTH Publisher: PRENTICE HALL PTR (ISBN 0-13-756412-0) This new book on the hot technology of data mining is…
customers.com
Authors: Patricia B. Seybold with Ronni T. Marshak Times Business, Random House – 1998 ISBN: 0-8129-3037-1 Reading the critical acclaim…
Components of a Data Warehouse
Overall Architecture The data warehouse architecture is based on a relational database management system server that functions as the central…
Information Usefulness
People rarely send telegraphs anymore. But when they did it was an expensive proposition. It took a small pouch of…
Specifications: Pointing the Way
Recently my VCR quit working properly. I turned it on. Placed a video tape in it. Hit the PLAY button,…
The Competitive Armageddon: Survival and Prosperity in the Connected World of The Internet
In the years ahead we will witness a massive transformation of business. As with a giant earthquake, this will bring…
A Misplaced Data Warehouse Group
Data warehouse development has a number of critical success factors. One of these deals with the team getting and sustaining…
Outsourcing: Scourge or Salvation?
The Silver Plated Lead Bullet Organizations, attempting to either cut costs or to streamline their information systems development have been…
Attribute & Column Naming Standards: The Zachman Framework Solves A Problem
History Naming standards for data are important in maintaining consistency of structure across large systems. IBM’s “Of’ language” standard named…