AI and BI Are the New Digital Marketing Tools
Consider that in 2019, one Internet minute is equivalent to 300,000 Instagram scrolls, 1 million Facebook logins, $1 million spent…
data analysis
Descriptive Statistics and Data Visualization
Turn Your Statistics Into Something More Interesting Data is quickly becoming a defining thing in the business world. It is…
Understanding Data-Driven Marketing
Just 10-15 years ago, all marketing was based on the stereotype that girls love pink and boys love blue. Now…
Big Data Requires Bigger Hardware
The data revolution is undoubtedly upon us. Big Data is no longer just for mega-corporations like Google or Apple. Even…
The Ballot Data Model – Part 1
In Harris County, Texas (which is approximately the City of Houston), for the November 6, 2018 election, I was appointed…
Common Data Analytics Mistakes
Data analysis demands a lot of time, attention, and energy – essential resources that, once invested, can never come back.…
Make an Impact: Data Monetization Problems
“We just can’t find data to analyze!” “If only we had more data to work with!” “We’ve solved all of…
The Future of Analytics – Six Predictions
Analytics have become an important part of the decision-making process for many companies in the past few decades, particularly with…
Ask the Data Governance Coach: How Long Will My Data Governance Initiative Take?
In this column, I want to address a question that I am asked several times every week. To be honest,…
Use Data to Improve Your Business
The term “big data” was coined in the early 2000s, used to describe the massive wealth of information relating to…