Jesus Mena

Jesus Mena holds 20 years experience in expert systems, rule induction, decision trees, neural networks, self-organizing maps, regression, visualization, machine learning, etc., and has worked on data mining projects involving clustering, segmentation, classification, profiling and personalization with government, web, retail, insurance, credit card, financial and healthcare data sets. He has authored five data mining and advanced analytics books (search by author on Amazon.com) as well as dozens of articles for Competitive Intelligence Review, New Architect, Intelligent Enterprise, PC AI, DM Review, Marketing Tools, Software Development Magazine, Washington Technology, WEB Techniques, etc., have consulted with NCR, SPSS, SAS, GAO, Raytheon, DHS, Boeing, Booz, Allen and Hamilton, DOJ, Northrop Grumman, Sandia National Laboratories, and the Terrorist Threat Integration Center.  Jesus is the curator of the topic “Web Mining” for Scholarpedia, an online encyclopedia. He has also conducted data mining boot camps for dozens of companies and government agencies.

Web Mining

Published in TDAN.com January 2000 Intoduction Increasingly the first point of contact between a customer and a company is at…