Mike Hennel

Mike Hennel is the President & CEO, Silvon Software. Mr. Hennel is responsible for driving the Company's vision and for managing day-to-day operations. He is also actively involved in the strategic planning and development of all Silvon products, including product acquisitions. Mr. Hennel has 20 years of sales, marketing, consulting and software development management experience in the computer industry. Prior to establishing Silvon in 1987, he spent six years at Pansophic Systems, Inc. (now a Computer Associates division trade named CA-interBiz). While at Pansophic, Mr. Hennel managed the firm's international application software customer and agent network, as well as the development of Pansophic's Enterprise Resource Planning (ERP) software products for manufacturing, distribution and financial systems.

Debunking the CRM Myth

Published in TDAN.com October 2001 Customer Relationship Management. Sounds simple enough. But the three letters C-R-M are striking fear in…