Darya Efimova

Darya Efimova is a Digital Transformation Observer at Iflexion. With MA in Creative and Media Enterprises, Darya is an accomplished writer and industry insider helping IT leaders make sense of today’s tech disruptions and new market imperatives.

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Big Data Shapes E-Commerce

A successful e-commerce business doesn’t start at the storefront; it starts at the backend where all orders are processed. Even…