Eric Holtzclaw

Eric V. Holtzclaw is Chief Strategist at PossibleNOW. He’s a researcher, writer, and challenger-of-conventional wisdom. Eric helps strategically guide companies with the implementation of enterprise-wide consent and preference management solutions. Check out his book with Wiley Publishing on consumer behavior – “Laddering: Unlocking the Potential of Consumer Behavior” and his weekly column on, “Lean Forward”. For more information, email info(at)possiblenow(dot)com or visit