Eyes on Data: An Approach to Measure Data ROI
Justifying any significant business investment is challenging. For data managers, the struggle is especially familiar. The difficulty is convincing decision…
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You Needed to Use External Data Yesterday
There’s an impossible amount of information thrown at us every day. Our jobs, calls, emails, news media, dashboards, more emails,…
AI and BI Are the New Digital Marketing Tools
Consider that in 2019, one Internet minute is equivalent to 300,000 Instagram scrolls, 1 million Facebook logins, $1 million spent…
Look Out for These Six Data Mistakes
As a year-end activity, a lot of people write about the top-ten this and the top-ten that, from the year…
The Impact of Big Data on Marketing
Big Data is no longer just an idea or a buzzword. With all the time that people spend online and…
Is Data Quality All or Nothing?
Businesses are always looking to introduce new, innovative products and services their customers will love that will ultimately increase their…
Data Quality Isn’t Everything
Businesses are always looking to introduce new, innovative products and services their customers will love that will ultimately increase their…
Data Governance and Dancing in the Rain
Originally published in TDAN.com in October 2011. From time-to-time TDAN.com shares oldie but goodie articles as Features that are relevant…
Data Monetization: Data Assets into Profit
You may have heard the term “data monetization” but you might not fully understand what it means. Obviously you know…
Developing a Return on Investment
This article addresses the concept of developing a Return on Investment (ROI). It does so by first defining the ROI…