Data is a Crucial Part of Any Marketing Strategy
It’s estimated that individuals in the US are exposed to between 4000 and 10,000 advertisements per day. Despite all that input, …
strategy
Data Professional Introspective: Enterprise Data & EDM Strategy Pt 1
It’s been a while since I’ve written about the goals and objectives of an Enterprise Data Management (EDM) Program and…
How to Get Your “Data” Program Approved
Data managers, and others performing the role, often wonder why some organizations are able to get initial and ongoing budget…
Using Data Privacy to Scale Up Your Governance Strategy
It’s a data-driven and digital world out there! Information is one of the most important strategic assets of an organization.…
Real-Time BI for Customer Retention
Real-Time Business Intelligence (RTBI) lets users access the information that happened recently via a dashboard. The recent information can be…
The Unfolding of the Data-Centric Paradigm – Part 1
There is a movement to upend traditional thinking about information systems by putting data and meaning at the center of…
How Enterprise-Level IT Professionals Can Be Agile
Many people mistakenly assume that enterprise-level activities, such as enterprise architecture or reuse engineering, need to be performed in a traditional and even…