All in the Data: A New Data Governance Season Is Here

As the new NFL season gets rolling, there’s a profound sense of anticipation in the air — the thrill of a fresh start, the introduction of new players, the strategic direction set by new leadership, and the unwavering commitment of management all contribute to the buzz. So, why not bring that same level of energy and enthusiasm to our data governance efforts? Just as a football team prepares meticulously for the season ahead, so too can organizations approach data governance with a renewed sense of purpose and excitement. And just like a well-coached football team, we can do it all while staying non-invasive, ensuring that our approach to data governance integrates seamlessly into existing operations without causing unnecessary disruptions. It’s all in the data. 

In the same way that football fans eagerly await the first kickoff, data governance professionals should view the beginning of a new initiative as an opportunity to ignite enthusiasm and engagement across the organization. This is the time to communicate the importance of data governance, rally stakeholders, and set the tone for what lies ahead. By framing data governance as a fresh and exciting challenge, rather than a mundane task, and by approaching it non-invasively, you can generate the momentum needed to drive your program forward with energy and commitment. 

A Fresh Start: The Kickoff 

Every new NFL season begins with a clean slate. Teams come together, shake off the past, and focus on the opportunities ahead. Similarly, in data governance, the start of a new initiative or the revitalization of an existing program is the perfect time to wipe the slate clean and start fresh. It’s an opportunity to reassess your data governance strategy, realign it with your business goals, and set the stage for success. Whether you’re just getting started with data governance or looking to reinvigorate your existing program, treat this as your kickoff — a chance to set clear objectives, rally your team, and build momentum from the get-go — all while staying true to a non-invasive approach that fits naturally into the organization’s workflow. 

Kicking off a data governance program with a fresh start involves more than just resetting goals — it’s about taking a holistic look at your current state. This is the perfect time to conduct a thorough assessment of your data governance maturity, identify any gaps or challenges, and determine where improvements can be made. By starting with a clear understanding of where you are and where you want to go, you can create a roadmap that ensures your data governance efforts are focused, strategic, and aligned with the broader goals of your organization, all while ensuring that your approach is non-disruptive and smoothly integrated into your existing processes. 

New Players: Building Your Data Governance Roster 

Just as NFL teams scout for new talent to strengthen their rosters, organizations should look at their data governance teams with fresh eyes. Bringing in new players — whether they’re new hires or existing employees taking on new roles — can inject energy and fresh perspectives into your data governance efforts. It’s important to ensure that everyone on the team understands their role, from data stewards to governance leaders. Training and onboarding are crucial here, much like how a football team runs drills and practice sessions to get everyone on the same page. By building a strong, well-coordinated team, and by doing so non-invasively, you set the foundation for a successful season of data governance. 

In addition to bringing in new talent, it’s essential to continuously develop the skills of your existing team members. Data governance is an evolving field, and staying ahead requires ongoing education and professional development. Consider offering specialized training programs, certifications, or workshops to keep your team sharp and up to date on the latest trends and best practices. By investing in your team’s growth in a way that respects their current responsibilities and minimizes disruption, you not only enhance their capabilities, but also demonstrate your organization’s commitment to building a world-class data governance program that respects the principle of being non-invasive. 

New Leadership: Setting the Strategy 

The impact of new leadership on an NFL team can’t be understated. A new coach can change the direction of the team, set new strategies, and inspire the players to perform at their best. In data governance, leadership plays a similarly pivotal role. Whether it’s a new Chief Data Officer (CDO) or a focus from existing leadership on the data requirements of AI and AI governance, strong, committed leadership is essential for driving the data governance agenda. Leadership sets the tone, aligns governance with business priorities, and ensures that the necessary resources are allocated. Just as a coach leads a team to victory, data governance leaders must inspire their teams to embrace governance as a critical component of the organization’s success — and they can do this by championing a non-invasive approach that aligns with the organization’s existing culture and processes. 

Leadership in data governance is not just about making decisions; it’s about being a visible champion for governance across the organization. Leaders must actively communicate the importance of data governance, engage with stakeholders at all levels, and provide the resources and support needed to overcome challenges. By setting a clear vision and leading by example, data governance leaders can foster a culture of accountability and excellence, ensuring that governance practices are not only implemented, but also embraced and sustained over the long term. By doing so in a non-invasive way, leaders ensure that these practices are welcomed and integrated naturally, rather than being seen as burdensome or disruptive. 

Management Commitment: The Front Office Support 

Behind every successful NFL team is a management that’s fully committed to providing the resources and support needed to win. The same goes for data governance. Management commitment is crucial for securing the budget, technology, and personnel necessary to implement and sustain a robust data governance program. It’s about more than just lip service; it’s about making data governance a strategic priority and ensuring that the entire organization is on board. When management is fully invested, it sends a powerful message that data governance is not just an IT concern, but a business imperative — one that can be pursued in a way that is non-invasive and respectful of the organization’s existing processes. 

Management commitment also means being willing to make tough decisions when necessary. This could involve reallocating resources, prioritizing governance initiatives over other projects, or even restructuring teams to better support data governance efforts. It’s about demonstrating that data governance is not a one-time project, but an ongoing commitment that requires sustained effort and attention. By showing unwavering support, management can help ensure that data governance becomes ingrained in the organization’s culture and operations, all while adopting a non-invasive approach that minimizes disruption and maximizes acceptance. 

Keeping Score: Measuring Success 

In football, keeping score is how we determine who’s winning. In data governance, it’s just as important to keep score — though we measure success a little differently. Metrics are the key to understanding how well your data governance program is performing. Are data quality levels improving? Is there better compliance with data policies? Are business users more confident in their data? By setting clear, measurable goals and regularly tracking progress, you can ensure that your data governance efforts are on track and delivering value. Just like in football, the goal is to end the season ahead of the pack — leading the way in data management and governance. And by adopting a non-invasive approach, you can ensure that these metrics are achieved with minimal friction and maximum buy-in from all stakeholders. 

Effective measurement also involves regular reviews and adjustments. Just as a football team analyzes game footage to identify areas for improvement, organizations should regularly review their data governance metrics to ensure they are meeting their goals. This may involve tweaking strategies, reallocating resources, or even redefining success criteria as the organization’s needs evolve. The key is to remain agile and responsive, ensuring that your data governance program continues to deliver value and drive the organization toward its strategic objectives. By keeping the process non-invasive, these adjustments can be made smoothly and with minimal disruption to ongoing operations. 

Ending Up Ahead of the Pack 

The ultimate goal of any NFL team is to end the season on top, and the same should be true for your data governance program. By approaching data governance with the same excitement, energy, and strategic focus as the NFL season, you can position your organization to win big in the data-driven world. A fresh start, a strong team, committed leadership, and a focus on measurable outcomes will help ensure that your data governance efforts not only keep pace with the competition, but leave them in the dust — all while maintaining a non-invasive approach that respects and enhances your existing organizational culture. 

Staying ahead of the pack also requires a commitment to continuous improvement. The best NFL teams don’t rest on their laurels — they’re always looking for ways to improve and stay ahead of the competition. The same principle applies to data governance. Regularly assess your program, seek out new opportunities for improvement, and be willing to adapt to changing circumstances. By maintaining a focus on excellence, continuous improvement, and a non-invasive approach, your data governance program can help propel your organization to new heights of success, ensuring that you’re always ahead of the game in the data-driven landscape. Remember… It’s all in the data. 

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Robert S. Seiner

Robert S. Seiner

Robert (Bob) S. Seiner is the President and Principal of KIK Consulting & Educational Services and the Publisher Emeritus of The Data Administration Newsletter. Seiner is a thought-leader in the fields of data governance and metadata management. KIK (which stands for “knowledge is king”) offers consulting, mentoring and educational services focused on Non-Invasive Data Governance, data stewardship, data management and metadata management solutions. Seiner is the author of the industry’s top selling book on data governance – Non-Invasive Data Governance: The Path of Least Resistance and Greatest Success (Technics Publications 2014) and the followup book - Non-Invasive Data Governance Strikes Again: Gaining Experience and Perspective (Technics 2023), and has hosted the popular monthly webinar series on data governance called Real-World Data Governance (w Dataversity) since 2012. Seiner holds the position of Adjunct Faculty and Instructor for the Carnegie Mellon University Heinz College Chief Data Officer Executive Education program.

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