Buyer Intent Data to Leverage Sales Growth
If you could pinpoint the exact prospects and accounts in the market for your needs and then target them with…
If you could pinpoint the exact prospects and accounts in the market for your needs and then target them with…
Introduction Machine learning is slowly permeating every corner of our digital life, and with that life intrinsically tied to the…
The possibility for businesses to achieve efficiency, flexibility, and scalability is greatly enhanced by the fact that cloud computing technology…
Customer Relationship Management (CRM) is an acronym that stands for a software program used to create and manage customer connections.…
Unfortunately, a lot of data governance programs fail and there are many reasons why. The silver lining is that there are…
While data privacy concerns aren’t at the forefront of all consumers’ minds, it’s safe to say that many people are…
Domain-specific data governance has been of focus lately in various industries. In this article, I simplify what it means and…
Twenty-five years ago on June 22, 1997, I published the first issue of The Data Administration Newsletter. Websites were new…
As enterprises race to become data-driven businesses, a latent tension is intensifying: Is data the “new oil”? A “toxic asset”?…
Choosing the right database for your business-related data could make or break how well you understand your customers and the…