The Role of Dark Data: Uncovering Insights in Unused Information
Dark data remains one of the greatest untapped resources in business. This is due to the vast amounts of usable…
Business Intelligence Blogs
Business Intelligence Blogs
Storytelling with Data: Crafting Compelling Narratives
Imagine you’re in a meeting and the analytics team bombards you with numbers. Sales have dropped by X%. Ad spend…
How to Use Analytics in Web Development
It may sound a little dramatic, but in today’s ever-evolving world, data is vital. Data can be huge in boosting your…
Data Driven Customer Retention Strategies
Data driven marketing strategies supported by customer insights can significantly boost the customer experience, leading to higher customer retention rates.…
Real-Time Big Data Analytics
Businesses today rely on real-time big data analytics to handle the vast and complex clusters of datasets. Here’s the state…
Sentiment Analysis To Connect With Customers
Customers are constantly giving feedback on products or services they have received. But how can retailers use this to create…
Advantages of Using Big Data in Healthcare
Knowledge truly is power, and at no time in human history have people had more access to information than they…
The Tower of Babble – Where Truth Goes to Die
Once upon a time (the way every good fairy tale begins), a book or a paper by a Ted Codd…
Machine Learning to Improve SEO Performance
For the larger part of my SEO career, I was leading a team of a dozen marketing specialists working on…
Challenges of Working with Big Data
Ours truly is the information age. Now more than ever, companies live and die not only on the strength of…