Buyer Intent Data to Leverage Sales Growth
If you could pinpoint the exact prospects and accounts in the market for your needs and then target them with…
Data Operations Features
If you could pinpoint the exact prospects and accounts in the market for your needs and then target them with…
Introduction Machine learning is slowly permeating every corner of our digital life, and with that life intrinsically tied to the…
The possibility for businesses to achieve efficiency, flexibility, and scalability is greatly enhanced by the fact that cloud computing technology…
Customer Relationship Management (CRM) is an acronym that stands for a software program used to create and manage customer connections.…
While data privacy concerns aren’t at the forefront of all consumers’ minds, it’s safe to say that many people are…
Twenty-five years ago on June 22, 1997, I published the first issue of The Data Administration Newsletter. Websites were new…
As enterprises race to become data-driven businesses, a latent tension is intensifying: Is data the “new oil”? A “toxic asset”?…
Choosing the right database for your business-related data could make or break how well you understand your customers and the…
One very influential factor that can potentially undermine your data and document strategies is the natural and emotional reactions of…
As a business, obtaining data is not the only crucial part of data collection; protecting such information is just as…