Data Driven Customer Retention Strategies
Data driven marketing strategies supported by customer insights can significantly boost the customer experience, leading to higher customer retention rates.…
Data Strategy
Best Practices for Migrating Applications to the Cloud
It is no secret that cloud migration and transformation helps your business attain desired growth, cost savings, agility, and profitability.…
Data is Risky Business: Data is a Communications Skill
Over the past few months, my team in Castlebridge and I have been working with clients delivering training to business…
Thoughts on Data Literacy & Data Quality
Last week, we presented a webinar in our Data Governance — Best Practices series on data quality. Among the recommended…
Avoiding a Data Catastrophe
Have you ever watched the Science channel show called, Engineering Catastrophes? It’s a fascinating show exemplifying how engineering projects of…
Data is Risky Business: The Importance of Fundamentals
In my September 2020 Data is Risky Business column for TDAN.com, I wrote about the strategy lessons for data that we…
Tales & Tips from the Trenches: Edge Computing Challenges and Strategies
This column focuses on challenges of edge computing and explore strategy considerations for implementing and utilizing edge computing in the…
How a Data Catalog Enables Data Democratization
For many organizations, data is a business asset that’s owned by the IT department. Based on this ‘data ownership’ model,…
The Data Marketplace is On the Rise
For most organizations, the process of becoming more data-driven starts with better understanding and using their own data. But internal…
Practical Points from the DGPO: Tying Data Strategy to Corporate Strategy
Globalization is here and competition is beyond boarders. Corporate survival will need a solid corporate strategy with an accompanying data…