A CDO Playbook for Driving Marketing Impact
Introduction The Chief Data Officer is a relatively recent addition to the classic C-suite roles. C-level’s in larger organizations are…
marketing
Big Data Analytics is Advertisers’ Best Weapon
Consumers’ digital footprint is increasing in the personalized era of Advertising and Marketing, and Big Data Analytics will help businesses…
The Data Behind Love
Relationship status aside, it’s hard to avoid Valentine’s Day: from your apps to in-store campaigns to cheesy e-cards filling up…
Data Centralization in Marketing
Data analytics is the driving force behind marketing performance and customer relationships for many organizations across a wide variety of…
Data is a Crucial Part of Any Marketing Strategy
It’s estimated that individuals in the US are exposed to between 4000 and 10,000 advertisements per day. Despite all that input, …
Statistics Changing Marketing Strategies
When it comes to marketing, business owners need to be fast in adjusting their strategies to fit the continuous advancement…
Tips for Gathering Business Intelligence
Gathering business intelligence is a process that starts from within. Collating internal intelligence is of vital importance before searching the…
Understanding Data-Driven Marketing
Just 10-15 years ago, all marketing was based on the stereotype that girls love pink and boys love blue. Now…
The Impact of Big Data on Marketing
Big Data is no longer just an idea or a buzzword. With all the time that people spend online and…
Under Investing In Preference Management Costing Customers
Selecting preferences is commonplace in our digital world. Users subscribe or unsubscribe from email lists, request notifications from their favorite…