LLMs Are Rewriting the Rules of Behavioral Targeting
Marketers missed the real story while they scrambled to rebuild audience targeting without cookies: LLMs weren’t just changing how we…
Marketers missed the real story while they scrambled to rebuild audience targeting without cookies: LLMs weren’t just changing how we…
We live in an age where the words we use for artificial intelligence are shaping the future faster than the…
Unsurprisingly, my last two columns discussed artificial intelligence (AI), specifically the impact of language models (LMs) on data curation. My…
Data is the supply chain for AI. For generative AI, even in fine-tuned, company-specific large language models, the data that…
I go to data conferences. Frequently. Almost always right here in NYC. We have lots of data conferences here. Over…
Every once in a while, a book comes along that contains such innovative ideas that I find myself whispering “wow”…
Part I When I finished my last column, “Through the Looking Glass: Metaphors, MUNCH, and Large Language Models,” I stated…
My column today is a follow-up to my article “The Challenge of Data Consistency,” published in the May 2023 issue…
“What’s a metaphor?” Mr. Biergel posed the question one morning to my high school grammar class. Being typical teenagers, we…
The focus of my last column, titled Crossing the Data Divide: Data Catalogs and the Generative AI Wave, was on…