A CDO Playbook for Driving Marketing Impact
Introduction The Chief Data Officer is a relatively recent addition to the classic C-suite roles. C-level’s in larger organizations are…
The Data-Centric Revolution: OWL as a Discipline
Many developers pooh-pooh OWL (the dyslexic acronym for the Web Ontology Language). Many decry it as “too hard,” which seems…
Through the Looking Glass: Supply-Side Data Governance
Fit for Purpose data has been a foundational concept of Data Governance for as long as I’ve been in the…
How to Deal with CRM Challenges
Customer Relationship Management (CRM) is an acronym that stands for a software program used to create and manage customer connections.…
Data Management Services Help Your Business
Technology is making it easier and easier to run a business, but sometimes you must step back and look at…
Avoiding Bad Data in Sales Cloud
Insightful and accurate data is the lifeblood of any successful business. Without it, you may find yourself missing out on…
Data Governance Keys to Success
Unfortunately, a lot of data governance programs fail and there are many reasons why. The silver lining is that there are…
Data Speaks for Itself: What Could Possibly Go Wrong?
I had a great experience attending the MIT Chief Data Officer and Information Quality Symposium in Cambridge this July. It…
Digital Sovereignty – Trust in the Internet of People, Places and Things
“In God we trust. All others must bring data.” — W. Edwards Deming The transformation of industry and society is…
Tales & Tips from the Trenches: A Data Acumen Quick Reference
Data Acumen, Literacy, and Culture Data literacy, or data acumen[1] as we like to call it, is increasingly cited as…